Tuesday, June 23rd, 2009...9:26 AM
The Way Things SHOULD Work
I find it ever frustrating how backwards we see things sometimes. I can deduct medical expenses on my taxes, but I can’t deduct the cost of my gym membership unless I meet very specific requirements. Last year when I was looking for life insurance, I was visited by a nurse who took blood and urine samples and wanted to know about my medical history but did not ask one question about my activity level or how well I eat. What gives? Today, I heard about a program that Blue Cross Blue Shield of Texas is offering to those who carry their insurance. It’s called Blue Points. You earn points for any multitude of activities that you complete such as:
- Taking the Health Risk Assessment
- Setting up a meal or fitness plan
- Asking a question of a registered/licensed nurse, life coach, trainer or dietitian
- Enrolling in an online smoking cessation or weight loss program
- Reading and rating a recipe or article
You then use the points to purchase rewards (up to $600 worth). What a novel concept! Paying people to make healthy choices! We could use more of this kind of thinking everywhere. Is Blue Cross doing this in part to lower their costs? Sure. Do I care? No. Because if this program motivates you to go for a walk or keep a food log that you would normally not do, then all I care about is that you are one step closer to adopting a healthy lifestyle.
Bravo, Blue Cross! Let me know if you know of other insurance or company programs providing the same incentives. If you have BCBS insurance, see if you can participate in the program in your state or with your company. Let me know what you find out!!!
About the Author:
Chris Heidel is the owner and primary personal trainer with Libra Fitness in Austin, TX, a private, in-home studio. Chris focuses her business on developing mentoring relationships with her clients built on trust and meaningful support to help them set, achieve, and maintain realistic fitness goals. Chris truly believes that while getting in shape isn’t easy, it doesn’t have to be complicated. Chris is certified through the American Council on Exercise.